Are you ready to scale your business?
EW Marketing Consulting helps growing businesses turn marketing into measurable revenue—through sharp strategy, smart campaigns, and hands-on execution.
EWMC goes beyond traditional marketing consulting by building bespoke partner and channel growth engines that create reliable demand. A focus on clear strategy, the right channel, and a repeatable operating system, all tied to measurable revenue impact.
PURPOSE
At the heart of EWMC, is a drive to deliver measurable growth with the kind of rigour you normally get from senior in-house leadership. I draw on over two decades of building global go-to-market strategies, opening new territories, and turning marketing investment into real pipeline to craft bespoke channel solutions for scaling businesses. From defining the right channel model, mapping your ideal customer profiles and develop the value props required to recruit, enable, and operationalise co-sell and co-market motions. I work with you to build a system that doesn’t just “look good”, it will consistently generate demand and revenue. The result is a channel design that elevates your business today and sets a new standard for your company.
WHO WILL BENEFIT
Scaling companies at £100k–£10M revenue with a clear vision for BOLD near term ambitions.
Founder led or small sales teams needing leverage beyond direct sales and marketing.
B2B, technical, industrial/energy/clean-tech/construction/adjacent firms.
Teams with a defined channel already but inconsistent results.
Tiered Model
In our first call, I’ll get to know you, your business, and your goals. We’ll explore where you are now and where you want to go.
At the end of the call, I’ll go away and determine the consultation approach that would be most meaningful to you, tailored to your needs, not a one-size-fits-all solution.
Market Readiness and Entry Blueprint
Tier 1: 6-8 Weeks
Best for: Exploring market entry, validating feasibility before committing capital.
Objective: De-risk market entry by delivering a clear, evidence-based roadmap before execution.
What’s Included
Market opportunity assessment (country & sector prioritisation)
Ideal Customer Profile (ICP) + Partner ICP definition
Product–market fit analysis (buyer needs vs current offering)
Regulatory & certification gap overview (commercial impact focused)
Competitive landscape & positioning snapshot
Recommended go-to-market models (distributor, agent, EPC, hybrid)
High-level pricing & margin sanity check
12–18 month phased roadmap
Go to Market and Channel Model Build
Tier 2: 8-12 Weeks
Best for: Committed to entering new market and require a repeatable commercial engine
Objective: Design and launch a partner-powered GTM engine that generates real pipeline — not just plans.
What’s Included
Strategy and Design
Deep ICP + buying committee mapping
Partner ecosystem design (distributors, integrators, service partners)
Partner value proposition & economics
Brand positioning & messaging framework
Channel Recruitment Model
Partner target list (country-by-country)
Outreach strategy & recruitment funnel
Partner qualification & selection criteria
Deal governance & engagement model
Enablement and Activation
Partner enablement toolkit (sales narrative, use cases, objection handling)
Co-selling and co-marketing playbooks
First joint demand / ABM-style partner campaigns
Pipeline tracking & partner-sourced metrics
Fractional Growth Partner
Tier 2 + 3: 3-6 Months
Best for: Speed, execution and accountability
Objective: Act as a fractional head of market growth, owning execution, momentum and early revenue outcomes.
What’s Included (Everything in Tier 2+)
Hands on Execution
Direct partner negotiations & deal support
Distributor onboarding & enablement workshops
Sales motion design (pricing, deal flow, escalation)
Service & after-sales partner framework
Live pipeline reviews & forecasting
Leadership and Governance
Monthly board-level progress reporting
KPI dashboards (pipeline, partner performance, CAC)
Market feedback loops into product & ops teams
Expansion planning into secondary markets (optional)
Reserve your complimentary consultation
Bespoke consulting, designed for scaling businesses that want measurable results. I’ll help you turn your channel and go-to-market strategy into a repeatable growth engine.
Book an appointment today to explore what’s possible.
Alternatively, you can reach me via my socials;
PODCAST
Why Most SMEs Struggle to Scale and What I’ve Learned Building Growth Engines
Why Hiring too Early Could Kill Growth - Answer some key questions before you start bringing in talent
The value of direct selling versus indirect and when it makes sense to shift.