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Meet the Founder

I am a global marketing and commercial leader with 20+ years driving enterprise growth through digital-first go-to-market, demand generation, ABM, and multi-region market expansion. Proven at transforming marketing from reactive delivery to ROI-led pipeline engines, building high-performing global teams, and aligning Marketing, Sales, Product, and Engineering to accelerate revenue. Deep experience in complex B2B and transformation-driven markets, with board-ready performance reporting and long-range growth planning. MBA-qualified.

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Chris Edwards-Webb

Accomplishments at a Glance

2016

Led three strategic channel/Joint Venture Go-To-Market programs with integrated branding and market entry plans.

Built integrated digital/on-offline marketing mix that increased sales pipeline 4x and supported enterprise Go-To-Market.

2020

Delivered Go-To-Market strategy exceeding Yr-1 revenue targets ($5M actual; $15M forecast) with double digit margin

2023

Grew clean technology pipeline from $2M to $100M through enterprise positioning and partner ecosystem

2024-25

Institutionalised ABM with org-wide service level agreements and escalation paths; built sales and channel enablement suite to elevate win rates and consistency.

Designed and launched multi-channel global demand programs (digital, social, content, partner) with unified enterprise messaging and localised execution.

Delivered $7.2M pipeline in 6 months against $26M FY revenue projection.

TESTIMONIALS

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Hayley Arckless - Director of Sales EU

“Chris has been an absolute pleasure to work alongside, both from a professional competence standpoint and personal culture. I have found Chris to be a leader who can provide candid yet fair feedback and challenge in a way that drives initiatives forward. He is structured and thorough in his work and produces outputs at a very high level. He has been a trustworthy confidant and advisor throughout our time of working together for myself and other members of the business from C suite to junior level.”

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Michelle Fischer - Director of Demand Generation

“I had the privilege of reporting directly to Chris for over a year. During this time, Chris demonstrated exceptional business development skills through his ability to strategically set the vision, outline a tactical plan, and collaborate with key stakeholder along the way. I attribute a great deal of my professional development to his guidance and motivation.”

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Sharad Rathnam - Founder and CEO

“It was a real pleasure working with Chris over the years. From his deep knowledge in Marketing Communications, to his strength in planning, his incredible passion and commitment to team development, Chris was instrumental in creating a high-performance team with a terrific working environment. He is simply a tremendous asset to any organization.”