Are you ready to scale?

Elevate Your Business with EW Marketing Consulting

EWMC goes beyond traditional marketing consulting by building bespoke partner and channel growth engines that create reliable demand. A focus on clear strategy, the right channel, and a repeatable operating system, all tied to measurable revenue impact.

5-Step Method

1

Channel Strategy and ICP

Define your ideal channel, map out your target market segment (low hanging fruit) and Ideal customer profiles (Decision makers and influencers).

2

Channel Design

Develop Commercial tiers, document incentive programs and create a partner onboarding program.

3

Attract and Recruit

Identify high profile partner list, develop outreach scripts and communication platform, Develop engagement content.

4

Enablement System

Define and execute enablement content to set your channel up for success.

5

Co-Selling/Co-Marketing Operation

Joint pursuit plays, Service Level Agreements, co-marketing campaigns, Quarterly/monthly Business Reviews and key performance indicators.

Person in a business shirt and tie reaching out over a table with stacks of coins and digital upward arrows indicating financial growth or investment increase.

EWMC Ethos

At the heart of EWMC, is a drive to deliver measurable growth with the kind of rigour you normally get from senior in-house leadership. I draw on over two decades of building global go-to-market strategies, opening new territories, and turning marketing investment into real pipeline to craft bespoke channel solutions for scaling businesses. From defining the right channel model, mapping your ideal customer profiles and develop the value props required to recruit, enable, and operationalise co-sell and co-market motions. I work with you to build a system that doesn’t just “look good”, it will consistently generate demand and revenue. The result is a channel design that elevates your business today and sets a new standard for your company.

Meet the Founder

Chris Edwards-Webb

Global marketing and commercial leader with 15+ years driving enterprise growth through digital-first go-to-market, demand generation, ABM, and multi-region market expansion. Proven at transforming marketing from reactive delivery to ROI-led pipeline engines, building high-performing global teams, and aligning Marketing, Sales, Product, and Engineering to accelerate revenue. Deep experience in complex B2B and transformation-driven markets, with board-ready performance reporting and long-range growth planning. MBA-qualified.

The EWMC Promise

Turn your business into a predictable revenue channel. By designing the right channel, recruiting the right partners and installing a repeatable co-sell/co-market operating system.

Who will Benefit

Scaling companies at £100k–£10M revenue with a clear vision for BOLD near term ambitions.

  • Founder led or small sales teams needing leverage beyond direct sales and marketing.

  • B2B, technical, industrial/energy/clean-tech/construction/adjacent firms.

  • Teams with a defined channel already but inconsistent results.

Outcomes you can Expect

Partner sourced pipeline within 60–90 days.

  • A clear partner ICP and tiered program with incentives & rules of engagement.

  • Recruitment funnel that signs high value partners.

  • Partners enabled to sell confidently (assets, training, deal flow).

  • Governance and attribution so the channel compounds.

Close-up portrait of a man with short dark hair, glasses, and a beard, smiling at the camera, wearing a navy shirt against a plain gray background.

Reserve your complimentary consultation

Bespoke consulting, designed for scaling businesses that want measurable results. I’ll help you turn your channel and go-to-market strategy into a repeatable growth engine.

Book an appointment today to explore what’s possible.